Apple iPhone XS

⍟ Apple iPhone XS unveiled and fall-detecting Watch

                                                                   

Apple has updated its iPhone X handset and three more powerful models, two of which are larger than before.

The iPhone XS Max has a 6.5in (16.5cm) display. The iPhone XS has the same 5.8in-sized component as the original. The iPhone XR's screen is 6.1in but is of lower quality.

A new smartwatch was also launched with an added fall-detection function and some other functions.

There had been concerns that the relatively high Rs 93765.20/- entry price of iPhone X would limit its appeal.

But Apple said it is more popular than either of the lower-priced iPhone 8 models. Market research firms suggest it also outsold rival companies' flagship devices.

That helped propel Apple to become the world's first company with a market capitalization above $1tn.

"But Apple is very well positioned in the premium segment, and we don't expect that to change over the next 18 months."

The iPhone XR also has a bigger screen but uses a liquid crystal display (LCD) rather than the organic light-emitting diode (OLED) technology found in the more expensive models. This means black appears less deep and its colors appear to have less contrast.

In addition, its chassis is made from aluminium rather than steel, which means it is likely to be less damage-resistant. However, unlike the more expensive models, it comes in six different colours.

Retention has become very high for both Android and iOS - switching is largely a thing of the past, suggested analysts at UBS.

Analysts suggest the wider range may help encourage iPhone owners who did not upgrade last year to do so this generation.

Put simply, the replacement for the iPhone is iPhone, the only question is when - and the when is driven in large part by form factor, namely the screen.

Apple has never told us how many Apple Watches it has sold since the first device was released in 2015, other than to say it's the top-selling device in its category.

Analysts, though, think sales are in the region of 50 million. Minuscule compared to the iPhone, but this is a device that's clearly on the up.

From what we know so far (and there’s a lot), Apple’s going to be unveiling three new variants of the eleventh iteration of the iPhone, two variants of the 4thgeneration Apple Watch and just maybe, a new iPad Pro with the brand new iOS 12 powering it all.

Also, make sure you read through our thorough piece on spending a year with the iPhone X, iPhone 8 and iPhone 8 Plus.

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